Hi, I’m Sanaz—a surface pattern designer, illustrator, and gardener at heart.  In 2022, a simple yet striking patterned vase sparked a dream: I wanted to create beautiful designs of my own, with my name attached to them. That dream took on new life in 2023, when I accidentally
discovered the world of surface pattern design — and instantly fell in love. Inspired by the beauty of gardens, flowers, and outdoor adventures, I create vibrant, whimsical patterns that spark joy and uplift spirits. Each design starts with a moment of inspiration—whether it’s a doodle in my notepad or Procreate, a photograph from a walk, or the vibrant blooms in my garden. I bring these ideas to life using tools like Adobe Illustrator and Photoshop, blending traditional and digital methods to create unique patterns for products such as tote bags, cushions, tea towels, fabrics and wallpapers. 

With a background in science and a self-taught passion for art, I’ve found my true calling in surface pattern design. My work is rooted in a desire to bring happiness to people’s lives—whether it’s through a playful print for a child’s room, a beautiful gift for a loved one, or a serene floral pattern to brighten a home. Outside of design, my life is enriched by the simple yet meaningful moments I treasure—taking long walks in nature, enjoying sports that keep me energised, and finding peace through meditation. These practices fuel my creativity, helping me approach my work with a calm and joyful heart. As a mother, I also cherish time spent with children, whose curiosity and boundless imagination are constant reminders to embrace the playful side of life.